The central area of Singapore is where its famous Orchard Road is situated. Named after the fruit orchards, nutmeg and pepper plantations that once grew in the area; Orchard Road is now part of the urban area and a shopper’s paradise. This is where visitors and locals come to shop, dine and play.
The Orchard Road Experience
Orchard Road was originally cut in the 1830s but according to maps from that time it had not been named.
During the 1960s, the plantations started to disappear. This was largely caused by a drop in the price of nutmeg, but also because many trees were lost because of disease. One of the first shops to be established on Orchard Road was Tangs which moved there in the 1950s and is still a popular department store today.
Today, Orchard Road is flanked by shopping malls, posh restaurants, and hotels. Underground, there is also an extensive infrastructure of walkways between the malls to accommodate pedestrians as they shop.
The history behind the Swing Singapore
The Swing Singapore began as a street party in 1988. Orchard Road was closed for the event that was attended by 250,000 people who danced to the rhythms of popular singers and disc jockeys. Huge loudspeakers had been set up along the street and the organizers used sound systems that could have powered 50 discos. The lighting used could light up 400 HDB apartments and 13,000 meters of cable were laid. The event was held for another four years after that, as part of the National Day Celebrations, but despite its phenomenal success it was decided to only hold it intermittently for other major celebrations. One of these was the Millennium Swing Party, held on the 31st December 1999 as a countdown to the year 2000.
Exploring Art in Orchard Road
Singapore has an art trail where a number of outdoor installations have been set up to accommodate local and traveling artists. These are mostly located outside shopping malls and hotels near Orchard Road and Somerset MRT stations. The wrapping for Orchard & Orchid is inspired by Art in Orchard and includes some rare photos dating back in the past. These depict the CK Tangs building, Orchard MRT Station and a view of Orchard Road.
Orchard and Orchid is the scent of happiness as experienced at the time of the first “Swing Singapore”. It picks up the notes that the nutmeg and orchards of the past must have given the area and includes a blend of high spirited orchid scents from Singapore.
At Singapore Memories, great care is taken when choosing the blend of aromas behind each scent. This is to ensure that they are distinctive to what they need to evoke. Singapore is a place of happiness and Orchard and Orchid is the room fragrance that makes a unique corporate gift or souvenir of the happiness experienced here.