Winner of Beauty Insider Best Innovative Product 2019, Best Fragrance –Homme
The strong, masculine fragrance of Aranda 1965 was created by Singapore Memories to commemorate Singapore’s journey from a new nation to becoming a role model. The inspiration for this long-lasting fragrance was found in the blooms of the Aranda family of orchids, also bred in Singapore. Aranda 1965 is the perfect souvenir to take home after a successful business trip to Singapore or as a corporate gift for business associates.
Modern Singapore has continued on its path of growth that started in the early 19th century. Its independence in 1965 created the opportunity for the nation to continue to prosper because of its strategic position in the south-east Asian region.
As an important financial, pioneering center in the region, Singapore lives up to its name which means “the lion city”. Singapore is now the center of innovation, research and development in a region that is enjoying a dynamic swing upwards.
A country of achievements and prosperity was created by visionary leaders, past and present, who have striven to create a nation that has become a role-model for the region. The country has always bred, raised and attracted a population of achievers and the masculine scent that equals accomplishment is Aranda 1965 (Homme).
The heart and soul of Aranda 1965 are the notes of the Wild Aranda Orchids that the region is so famous for. These orchids are a hybrid of two species of Orchidaceae, the Vanda and Arachnis and they have beautiful petals, distinctive colors, and characteristic fragrant notes.
Singapore Botanic Gardens breeds hybrid orchids that are traditionally named after important people or to commemorate special events. Notable orchids are the Aranda Lee Kuan Yew, named after the late Mr. Lee and the Pailionanthe Singapore Golden Jubilee, named to commemorate the 50th year of independence of the island nation in 2015. At any given time the Botanic Gardens have quite a few unnamed orchids, ready to commemorate visiting heads of states, heads of governments or other VIPs visiting the country and usually four to eight orchid hybrids are named each year.
Hybrid orchids take time to breed and breeding is a combination of genetic science and an art form that consists of cross-pollinating different species of existing hybrids. The breeders know which species can be interbred and what they are hoping to achieve.
All hybrids are registered with the Royal Horticultural Society in Britain, where according to them; over 3,000 new orchid breeds are added annually.
Aranda 1965 also includes the aromas of sparkling Asian fruits mellowed with a touch of Tibetan Amber; with a final hint of cheerful citrus that includes bergamot completes the scent of achievers.
Winning the award as the most innovative product and fragrance for 2019, Aranda 1965 by Singapore Memories is a worthy souvenir from Singapore. It is the scent of achievers and lets the memories of a visit to Singapore linger on forever, whether it is to be presented to yourself, your partner or as a corporate gift.