Privacy Policy

Effective Date:  April 1, 2019

Singapore Memories PTE LTD. PRIVACY POLICY

We at Singapore Memories Pte Ltd respect your privacy and value the relationship we have with you.  Your visit to this website is subject to this Privacy Policy and Terms and Conditions.

This Privacy Policy describes the types of personal information we collect on the Singapore Memories Pte. Ltd. website, currently located at (“Site”), how we may use that information and with whom we may share it.  Our Privacy Policy also describes the measures we take to protect the security of this information as well as how you can access, modify or delete your personal information.  It also explains how you can object to the processing of your personal information or to receiving communications about our products and services.

Please note that this Privacy Policy governs only information provided to Singapore Memories Pte. Ltd.  It does not govern any other information or communications that may reference Singapore Memories Pte. Ltd., e.g., communications from Singapore Memories Pte. Ltd. counters located within brick and mortar retail stores.  If you visit one of our other regional websites, or link to another website from this Site, you are subject to the privacy policy applicable for that website and we suggest that you consult such privacy policy.

Information We Collect and How We Use It

You may choose to provide us with personal information when you visit our Site.  For example, if you complete a user registration form or complete an online survey, you may be asked to provide certain information such as your contact information (name, email address, mailing address, and telephone number), age group, gender and product and/or cosmetic concerns, and the brands and products you use.

If you would prefer that we not collect any personal information from you, please do not provide us with any such information.

Use of Personal Information by Singapore Memories Pte. Ltd.

Marketing Email

If you so elect, the information you provide may be used by Singapore Memories Pte Ltd to create and deliver to you emails such as our newsletters, surveys or other email messages containing product and event information, cosmetics tips or promotions (“Emails”).  If you do elect to receive them and later decide that you would no longer like to receive these Emails, see the “Your Choices” Section below. You may receive the benefit of hearing from Singapore Memories Pte Ltd via mail or phone even if you have not elected to receive Emails.  If you do not wish to receive direct mail or phone, see “Your Choices” Section Below.

Text Messages

If you so elect, you may provide your mobile phone number in order to receive text message alerts containing product and event information, cosmetics tips or promotions (“Text Messages”).  There is no fee from Singapore Memories Pte Ltd to receive Text Messages, however, your mobile service provider may charge you for sending and/or receiving text messages and air-time, as well as any other standard applicable rates charged by your mobile service provider and Singapore Memories Pte Ltd shall not be responsible or liable for any fees charged by your mobile service provider or any other costs howsoever incurred by you for receiving Text Messages. If you do elect to receive them and later decide that you would no longer like to receive these Text Messages, see the “Your Choices” Section below.

Communications to Serve You

If you have elected to provide us with your contact information, we may provide you with service related announcements by any means, including email, concerning the Site or contact you regarding your customer service requests or questions.  These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that Singapore Memories Pte Ltd offers its customers.

Customized Service

We may use your personal information to provide you with customized service and use of our Site.  For example, we may suggest products that would be of particular interest to you.

Special Events, Questionnaires and Surveys

On occasion, Singapore Memories Pte Ltd may sponsor special events (such as contests, sweepstakes or other offerings), questionnaires and surveys.  There may be specific rules applicable to these promotions that explain how any personal information you provide will be processed.  We strongly suggest you review any applicable rules before participating.  To the extent any special event, questionnaire or survey is not subject to specific rules, the processing of personal information is governed by this Privacy Policy and the purposes it sets forth.


If you provide personal information to us with respect to employment, such as your resume, we will treat such personal information as confidential and use it only to consider you for current and future employment opportunities and to contact you with respect to employment with us or our affiliates.  An “Affiliate” is a person or entity that directly or indirectly through one or more intermediaries, controls or is controlled by, or is under common control with, our company.  We will retain your information for further recruitment opportunities that may arise for 2 years, unless you tell us that you no longer wish for us to retain your information.

Technologies That Allow Us to Customize Your Experience on Our Site

We use various technologies to collect information (such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request) about your visit to our Site and to enhance and customize your experience on our Site.  For example, we may collect the Internet Protocol (IP) address identifying your computer or device and indicating your geographic region for statistical purposes.  In some instances, we may use these technologies in combination with the personal information you provide on the Site.  These technologies may provide a variety of information such as whether you have visited our Site before.  They also may enable you to save your preferences.  Each technology is explained below.

Web Beacons and Tracking Links

Web beacons (also called clear gifs and pixel tags), tracking links and/or similar technology consist of a few lines of code and are embedded on the pages of our Site.  They are often used in combination with cookies and are often not visible to the user of the Site.  Web beacons may relay information to third parties such as our service providers and may be used in order to track customer response to certain advertising, to better target interactive advertising and to enhance customer support and usability.  If you reject our cookies (see “Cookies” section below), you will prevent Web beacons from relaying this information about you and may limit your use of some of our Site features.


Browser cookies are bits of text that are placed on your computer’s hard drive when you visit our Site.  Flash cookies are similar to browser cookies except that they can store data more complex than simple text and are stored in your browser rather than on your hard drive.

You can have your browser and/or plugs to your browser, such as flash, notify you of, or automatically reject, cookies.  If you reject our cookies or opt-out of the use of cookies, you may still use this Site, but you may be limited in the use of some of its features.

Third Party Web Analytics Services

We may use third party web analytics services on this site or our mobile applications, such as those of Adobe Site Catalyst and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyse your browsing activities on this site. To exercise your choice with respect to their collection of information on this site:

  • For Adobe Site Catalyst.
  • To disable the Google Analytics cookie and any other third party web analytics service provider cookies, some browsers indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis.


Targeted Advertising

We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about these and other advertising networks and their opt-out instructions, click here.

Information We Share and With Whom We Share It

We will not provide your personal information to third parties for their use in marketing their products or services to you without your consent, except as described in the “Business Transfers” Section below. In addition, we do not sell or otherwise disclose personal information about our Site visitors except as described here.

Singapore Memories Pte. Ltd. Companies

We may share your personal information with our Affiliates that distribute and market Singapore Memories Pte. Ltd. products (the “Singapore Memories Pte. Ltd. Companies”).  Singapore Memories Pte. Ltd. Companies may use this information in accordance with this Privacy Policy including, if you have so elected, to send you Email containing product information, cosmetic tips or promotions.  If you prefer that we not share your personal information with Singapore Memories Pte. Ltd. Companies, please do not provide it to us.  We are unable to offer the benefits of Singapore Memories Pte Ltd to anyone who does not consent to the sharing of their personal information with Singapore Memories Pte. Ltd. Companies.

Third Parties

We may retain other companies and individuals to perform functions on our behalf consistent with this Privacy Policy.  Examples include data analysis firms, customer support specialists, email vendors, webhosting companies and fulfilment companies (e.g., companies that coordinate mailings).  Such third parties may be provided with access to personal information needed to perform their functions but may not use such information other than on our behalf and in accordance with this Privacy Policy.

In addition, in some instances, you may be offered the opportunity to consent to the sharing of your information with a third party such as an event or promotion co-sponsor.  If you consent, we will share your information with such third party and the information you provide may be used by such third party for their own purposes and in accordance with their own policies.

Business Transfers

As we continue to develop our business, we might sell certain of our assets.  In such transactions, user information, including personal information, generally is one of the transferred business assets, and by submitting your personal information on the Site you agree that your data may be transferred to any actual or proposed assignee or transferee (whether located in Singapore or elsewhere) in respect of all or any part of our assets or business in these circumstances.  You may choose not to have your information transferred as a business asset by contacting us as described in the “Your Choices” Section.


Compliance with Law

We may disclose information that is necessary to comply with any applicable law, regulation, legal process or governmental request.  In addition, we may disclose any information when it is necessary to prevent physical harm or financial loss or in connection with suspected or actual illegal activity.

Transfer of Data to Other Countries

The Affiliates, Singapore Memories Pte. Ltd. Companies and third parties who may receive your personal information in accordance with this Privacy Policy and the databases in which your personal information is stored shall be located in Singapore as well as in the United States and other countries which may have varying legal protections applicable to personal information.  All Affiliates, Singapore Memories Pte. Ltd. Companies and third parties that receive your personal information are required to honour the privacy representations made in this Privacy Policy, regardless of where they are located.

Children’s Privacy

If you are under 21 years of age, you may browse our Site.  However, you may not provide personal information to us.  This Site is not designed for persons under the age of 21 and we do not knowingly collect personal information from anyone under the age of 21.  If we become aware that we have inadvertently received personal information from a visitor under the age of 21 on the Site, we will delete the information from our records.

How We Protect Personal Information

We maintain reasonable safeguards for this Site to protect against unauthorized disclosure, use, alteration or destruction of the personal information you provide on the Site.  If you have any questions about security at our Site, you can send an email to

Updates to Our Privacy Policy

We may revise this Privacy Policy from time to time.  If we decide to change our Privacy Policy, we will post the revised policy here.  We suggest that you periodically consult this Privacy Policy.  Please find the effective date of the Privacy Policy at the top of this page.

Your Choices

Updating Your Information

You have the ability to review, change or request deletion of your personal information by sending an email to

Opt-Out and Managing Your Preferences

You may choose whether or not you would like to receive Email from us.  You may change your preferences with respect to Email at any time clicking the "unsubscribe" link at the bottom of each Email you receive from us, or emailing us at You may unsubscribe from receiving Text Messages, by contacting  You may also choose not to receive mail or phone communications by emailing us at and specifying that this is your preference.

Data Controller/Data Processor

Singapore Memories Pte Ltd will assume control and responsibility for the personal information that you provide to us.


We have taken great measures to ensure that your visit to our Site is an excellent one and that your privacy is constantly respected.  If you have any questions, comments or concerns about our privacy practices, please contact us by email at  If you have questions related to Text Messages, please contact us at

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